Good Things Come in Pairs
好事成兔[twò]

Type: Brand Identity, Creative Direction, Editorial Design
Client: JOOCYEE
Year: 2023

Designed the new brand identity and visual system for JOOCYEE.

The 2023 New Year gift box (Year of the Rabbit) includes the 2022 brand yearbook, which showcases all products and concepts of the year in the form of a calendar. Additionally, the gift box contains a 2023 notebook, a pair of ceramic cups and saucers, and red envelopes.

JOOCYEE interprets beauty from an eastern perspective by exploring how different concepts are manifested in makeup, and customizes products with a professional spirit to better meet the needs of Asian women.

为JOOCYEE酵色设计了全新的品牌形象及视觉识别系统。

2023年（兔年）新年礼盒内含2022年品牌年鉴，以日历形式展示了全年所有产品和概念。此外，礼盒还包括一本2023年笔记本、一对陶瓷杯碟和红包。

JOOCYEE通过探索不同概念在化妆品中的呈现，从东方视角解读美，并以专业精神定制产品，更好地满足亚洲女性的需求。