ROLL
Type: Creative Direction, Visual Identity
Client: ROLL
Year: 2025
Type: Creative Direction, Visual Identity
Client: ROLL
Year: 2025
Creative direction, branding, and visual identity system designed for the creative studio ROLL.
The logo captures the kinetic energy embedded in the word “ROLL” itself. Through staggered alignment and shifting letter scales, it conveys a strong sense of rhythm, motion, and visual tension—echoing the continuous flow of thought and movement.
The supporting graphics and imagery are inspired by everyday objects in constant motion: cinnamon rolls, curling irons, coins, loading icons, washing machine drums, wheels, and fruits. Together with the studio’s gentle phrasse “Keep Rolling,” the identity reflects a world that never stops—just like the ever-evolving stream of creative thinking.
为创意工作室ROLL设计的品牌标识、创意指导以及视觉识别系统。
以“ROLL”一词本身蕴含的动态感为核心，通过字母间的错位与尺度变化，营造出强烈的节奏与视觉张力，象征持续运转与思维流动的状态。
延展图形与图像灵感来自日常生活中一切处于滚动状态的物件：肉桂卷、卷发棒、硬币、浏览器加载图标、洗衣机滚筒、车轮与果实等，构成一个富有联想力的视觉系统。品牌标语 “Keep Rolling” 指向一个不停歇的世界——呼应创意思维的不断生成与演进。
The logo captures the kinetic energy embedded in the word “ROLL” itself. Through staggered alignment and shifting letter scales, it conveys a strong sense of rhythm, motion, and visual tension—echoing the continuous flow of thought and movement.
The supporting graphics and imagery are inspired by everyday objects in constant motion: cinnamon rolls, curling irons, coins, loading icons, washing machine drums, wheels, and fruits. Together with the studio’s gentle phrasse “Keep Rolling,” the identity reflects a world that never stops—just like the ever-evolving stream of creative thinking.
为创意工作室ROLL设计的品牌标识、创意指导以及视觉识别系统。
以“ROLL”一词本身蕴含的动态感为核心，通过字母间的错位与尺度变化，营造出强烈的节奏与视觉张力，象征持续运转与思维流动的状态。
延展图形与图像灵感来自日常生活中一切处于滚动状态的物件：肉桂卷、卷发棒、硬币、浏览器加载图标、洗衣机滚筒、车轮与果实等，构成一个富有联想力的视觉系统。品牌标语 “Keep Rolling” 指向一个不停歇的世界——呼应创意思维的不断生成与演进。
