Neo Deco
Type: Packaging Design
Client: JOOCYEE
Year: 2023
Type: Packaging Design
Client: JOOCYEE
Year: 2023
Neo Deco is a makeup collection designed for JOOCYEE, inspired by Art Deco.
Drawing from Shanghai’s Art Deco architecture, the project translates its geometric forms, ornamental details, and period colors into the visual language of makeup products and packaging, reinterpreting the modern aesthetics of the 1920s through a contemporary lens.
Neo Deco「摩登新饰」是一组为 JOOCYEE 打造、以 Art Deco 为灵感的彩妆系列设计。
项目从上海现存的 Art Deco 历史建筑中提取几何构成、装饰细节与时代色彩，将其转译为彩妆产品及礼盒的视觉语言，在当代语境中重新诠释1920年代的摩登美学。
Drawing from Shanghai’s Art Deco architecture, the project translates its geometric forms, ornamental details, and period colors into the visual language of makeup products and packaging, reinterpreting the modern aesthetics of the 1920s through a contemporary lens.
Neo Deco「摩登新饰」是一组为 JOOCYEE 打造、以 Art Deco 为灵感的彩妆系列设计。
项目从上海现存的 Art Deco 历史建筑中提取几何构成、装饰细节与时代色彩，将其转译为彩妆产品及礼盒的视觉语言，在当代语境中重新诠释1920年代的摩登美学。
